Building an email list is the most crucial step you can take when launching a successful internet business.
Using a squeeze page has been the most effective way to build a list and it’s pretty well documented and accepted that website visitors respond significantly better to popup squeeze or opt-in pages than to regular static pages. For some sites, popup pages increase opt-in and subscription rates by 100%, 200%, even 300% and more!
Now, there’s been a huge debate about using lightbox popups for lead generation and list building. The main argument against these tools is that they can be very annoying to your site visitors. However there’s one undeniable argument in favor of lightbox popups… THEY WORK!
And, because they work, you’ll find quite a few of the top Internet Marketers use popup opt-in forms and squeeze pages on their sites.
There are some great products that allow you to create and display squeeze pages and popups. Some even work with WordPress and work swell to get new subscriptions to a blog. But, for a WordPress sales site, none of the available products met all the needs for a squeeze page product.
The New Standard in Opt-In Form Plugins
wpOptimum Squeeze is a revolutionary new WordPress plugin that gives you the power to create killer squeeze pages and opt-in popups all through a simple point and click interface.
There is no tweaking of the WordPress code to get your page templates to work and you don’t have to know anything about PHP. You can even customize your squeeze items with little or no knowledge of HTML or CSS – the easy customization screens make it a cinch.
Using the same editor as WordPress uses for its Visual Editor, simply enter your content in the designated areas (main headline, sub headline, main content, opt-in header, opt-in footer). You can even place testimonial boxes , and bulleted lists, and images in your content area.
And, before you save your new creation, you can preview your squeeze item – right in the
8 Seconds… That’s All the Time You’ll Have
You only get about 8 seconds to grab a visitor’s attention and make a credible offer before they lose focus and move on to something else. Which is why popups work so much better than other alternatives.
Most WordPress site owners settle for an opt-in box in the sidebar – mainly because it’s quick and easy to do and doesn’t require much in the way of coding skills. The text usually says something like “Sign up for my newsletter!”. Quick, easy, but NOT good.
It’s a pretty good bet that in those fleeting 8 seconds after your visitors first hit your site, they won’t even notice that sidebar opt-in box. Even if they do, “Sign up for my newsletter!” isn’t the kind offer that’ll spur them into action. wpOptimum Squeeze opt-in popups solve both of these problems.
First, the popup grays out the current window so the popup content is the only thing the reader sees. Some people consider this “intrusive”, but intrusion is exactly what you want! If your plan is to “grab” that reader’s attention, you’ve gotta intrude and interrupt their consciousness.
Once you’ve got that attention, there’s no need to settle for a weak call to action like “Sign up for my newsletter!”. wpOptimum Squeeze lets you use all of the great resources of a web page (color, graphics, text markup, testimonial boxes, video, etc.) to present your offer in the most appealing manner. Instead of the cramped space of a WordPress sidebar, you’ll have nearly a screen full of real estate to tout your benefits and entice your visitors.